To earn the attention of modern audiences, brands needs to try harder. The marketing tactics of old – typically large-scale and always interruptive – won’t cut it.
While the role of the brand really hasn’t changed, the role of the consumer surely has. Empowered by technologies that keep them connected 24/7/ 365, consumers control the flow of information and set the rules for engagement.
Today, marketing is about connecting with consumers on their terms, using the data generated to deliver personalized experiences that build relationships and fit people’s lives.
With access to infinite data points, and fresh insights generated by each new interaction, marketing can deliver custom strategies that integrate paid, owned and earned media channels to deliver relevance with precision in a landscape that’s constantly being disrupted.
Adwords Africa's proprietary, sprint-based marketing methodology is designed to keep a brand nimble. Leveraging data to optimize continually and find actionable business intelligence, strategic marketing blends art with science and always puts humans first – because with the modern consumer, that’s what it takes to win.
Data is now the driving force behind nearly every business decision – and if it’s not, that’s the ultimate goal. Data sheds light on opportunities and helps brands avoid missteps. So it’s no wonder that brands are rushing to collect data in unprecedented volumes.
But getting data isn’t the problem. The problem is what happens to the data after it’s been collected. What does it mean? And even if you know what it means, what do you do?
These aren’t data questions – they’re insights questions. And when insights stay buried, opportunities get missed, and you run the risk of repeating past mistakes.
We’re here to help you discover insights, not just collect data. Naturally, we use these insights to market more effectively. But we also help you leverage them to fuel smarter strategic decisionsand create more digitally-enabled businesses.
How do we do this? By collecting context, not just numbers. Drawing on your team’s own expertise, and adding the experience of our cross-disciplinary team of marketers, we contribute new questions and fresh perspectives, and bring the analytical firepower to deliver some of the answers.
Social media is at the heart of the new digital age. Harnessed effectively, social is an unrivaled tool for building rapport at scale, enabling round-the-clock engagement and one-on-one conversations.
Standing in the way of social media success, however, is shrinking organic reach, unrelenting competition for audience attention, and the speed of change as platforms tweak algorithms. A more subtle challenge for brands is the pressure to chase metrics for metrics’ sake, sweating over likes and shares that may or may not have business impact.
But we live in a social world, and brands that thrive on social platforms can connect with customers in ways that marketers could only dream of in the past. We help brands succeed on social by being tactically nimble, clear about objectives, and adopting a relentless audience-centricity. The goal of all our social media services is simple: to help audiences tell their own stories better.
Quality content is the centerpiece of any marketing campaign. It’s what your customers fall in love with. It’s what they share with friends, save for later, and remember down the line. When it really hits, content is as close to brand magic as you get.
Today, there’s more content around us than ever before, and it’s never been harder for brands to be noticed, let alone remembered. In this world, even solid creative can fall flat if it doesn’t have exactly the right message for the right audience, delivered memorably. It takes an agile and strategic team that can employ data to build, deliver, and amplify engaging narratives.
At Adwords Africa, we’re creating content that resonates with your customers because it’s engineered for them. Our content marketing services draw on well-crafted strategies, data, and channel expertise to find synergy between creativity and proven tactics. It’s creative meets number-crunching, selling meets storytelling, left brain meets right brain — and it builds brands.